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Mobileum Announced as Fierce Innovation  Finalists

Mobileum Announced as Fierce Innovation  Finalists

Mobileum are happy to announce today that we have been selected as a finalist in this year’s Fierce Innovation Awards: Telecom Edition, a carrier-reviewed awards program from the publisher of FierceWireless and FierceTelecom. Mobileum was recognized as a finalist in the category of Customer Engagement.

Mobileum was selected as a finalist for its innovative, industry leading product, Digital Travel Marketplace.

All applications were reviewed by an exclusive panel of executives from major telecommunications companies including Sprint, Verizon Wireless and Telia Carrier AB. All applications were evaluated based on the following criteria: effectiveness, ease of use/ ROI, true innovation and end-user impact. A full list of judges can be found at https://questex-telecom2017.secure-platform.com/a/page/telecom_judges_2017.

Winners will be recognized at the Next Gen Wireless Networks Summit in Dallas, TX on Tuesday, November 28th 2017. For more information about the event, visit http://www.nextgenwirelesssummit.com.

Avnish Chauhan, Co-Founder, CTO, and Head of Data Monetization at Mobileum, said: “Smartphones are inseparable from travellers and an integral part of how they experience a city, before, during, and after the visit. However, smartphones need ubiquitous roaming connectivity - a travel product that is provided by the mobile operator, and is often perceived to be expensive. This latent traveller need creates a big opportunity for operators. Travellers in particular have specific and predictable needs at specific times, which if operators can understand and then engage with in a meaningful way, will create new opportunities for generating value.”

“Mobileum is working with a number of forward-thinking operators worldwide to deploy our Digital Travel Marketplace solution, and help them maximize these opportunities. This recognition from FierceMarkets is testament to our commitment to help operators leverage the power of predictive analytics to deliver monetisable insights that help create customer delight, grow revenues, and ultimately, drive business transformation.”

Mobileum’s Digital Travel Marketplace solution connects an ecosystem of world-class travel product providers with an operator’s subscribers, and personalizes content based on various insights. By deploying the platform’s ROVNG smartphone travel application, which is the customer engagement element of the solution, operators can actively create value for their roaming subscribers. When a customer uses the application to access one of the many online services, to book flights, hotels, rental cars, taxis, restaurants, and tourist activities, it generates digital revenue that is shared with the operator. This revenue can be used in a number of ways, including sponsoring roaming costs by providing a number of free roaming days, or providing loyalty points that contribute to the larger pie, and can be fulfilled via the application itself. Thus, the subscriber stays connected and engaged at all times. The operators may also choose to deploy the solution as an SDK embedded in their own customer care application.

All of Mobileum’s solutions are developed using an Active Intelligence platform, which enables actions to be automatically triggered based on analytic insights found using AI, machine learning and deep learning techniques.

To find out why Mobileums Digital Travel Marketplace has been shortlisted, download our brochure here