In today's digital era, Communication Service Providers (CSPs) are navigating an unprecedented surge in data volume and escalating network complexities. Modern, sophisticated solutions are imperative for effectively managing these challenges. In a recent interview with The Fast Mode, Petros Katimertzoglou, Senior Vice President, Head of the Engagement and Experience Business Unit at Mobileum, discussed the impact of traffic visibility on modern IP networks, and how advanced analytics power various network functions amidst the rapid growth in traffic and applications.
Adapting to Modern Network Demands
In our hyper-connected society, maintaining a high network Quality of Experience (QoE) is vital for CSPs to sustain their competitive edge. This involves continuous network performance monitoring, swift issue resolution, and delivering exceptional customer service.
- Real-Time and Historical Network Monitoring: Advanced analytics across various dimensions—such as location, radio access technology (RAT), network elements, application, and device—provide comprehensive monitoring, enabling CSPs to identify and address issues promptly.
- Automated Remediation: Automated alerts and efficient root cause identification systems ensure that network issues are addressed quickly, minimizing downtime and enhancing user satisfaction. A report by McKinsey highlights that automation can reduce operational costs by up to 30% and improve service quality through quicker resolution of network issues.
- Optimized Network Planning: Effective network planning and capacity expansion strategies are essential for managing resources efficiently and preparing for future demands. This proactive approach helps in anticipating network needs before they become critical issues.
- Subscriber-Level QoE Tracking: By monitoring QoE at both individual subscriber and segment levels, CSPs can offer a personalized and satisfactory user experience, crucial for customer retention and loyalty. Research by Accenture shows that 48% of customers expect specialized treatment for being a good customer, and 33% are likely to abandon a brand if their experience is not personalized.
- Customized Offerings: Insights into digital behavior allow CSPs to tailor services to meet specific customer needs, enhancing user engagement and satisfaction.
- Data Monetization and Partnerships: Leveraging data for monetization opportunities and forming strategic digital partnerships can generate additional revenue streams, driving business growth. Cisco estimates that by 2025, data monetization could generate $400 billion in incremental revenue for CSPs.
Overcoming the Limitations of Traditional DPI Technology
“In this highly interconnected era, consumers have become more data-intensive than ever, driving data traffic at exponential growth rates. What’s more, the abundance of new digital applications and traffic encryption is now adding another layer of complexity and the need for real-time processing and timely insights,” Petros added.
Traditional Deep Packet Inspection (DPI) technology faces significant challenges in today’s data-rich environment, particularly with the rise of encrypted traffic. Legacy DPI systems often require substantial hardware investments and lack the scalability and advanced analytics necessary for modern network demands. CSPs need a high-performance, multi-threaded inspection engine capable of handling vast data processing rates.
Petros explained that Mobileum’s Active Intelligence Platform with Deep Network Analytics (DNA) technology leverages a high-performance, multi-threaded inspection engine capable of high rates of massive data processing to enable fast and precise decisions.
- High Throughput: Capable of processing up to 160Gbps of traffic per node, DNA significantly reduces hardware footprint by 80% compared to traditional systems, offering cost, energy, and space efficiency.
- Comprehensive Data Dimensions: The ability to detect over 28,000 applications and components, 30,000 devices, and 15 million domains provides a detailed and nuanced understanding of network traffic. This extensive detection capability helps CSPs manage and optimize network performance more effectively.
- Real-Time Analytics: Live indexing of up to 1 million events per second per node enables immediate insights and rapid decision-making, crucial for maintaining optimal network performance and addressing issues as they arise. According to Gartner, real-time analytics can reduce network latency by up to 50% and improve overall network efficiency.
Empowering CSPs with Mobileum’s Active Intelligence Platform
To manage modern networks effectively, CSPs must adopt advanced analytics and scalable network intelligence. These tools are essential for ensuring superior network performance, delivering exceptional customer experiences, and fostering business growth in an increasingly complex digital landscape.
Mobileum’s Active Intelligence Platform, powered by DNA, offers CSPs unparalleled analytics capabilities. For a deeper understanding of how Mobileum’s Active Intelligence Platform can revolutionize your network's capabilities and drive your business growth, contact us today.
Sources:
1. McKinsey & Company. "The Case for Digital Reinvention."2. Accenture. "The Future of Customer Experience."
3. Cisco. "Cisco Global Cloud Index: Forecast and Methodology, 2016–2021."
4. Gartner. "Top 10 Trends in Data and Analytics for 2021."
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